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Titre Time Bomb : OxyContin Addiction [videorecording] / Canadian Broadcasting Corporation
Éditeur Toronto : Canadian Broadcasting Corporation, 2012
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Collection The Fifth Estate
Sujet anglais Oxycodone -- Canada
Drug addiction
Pharmaceutical industry
Narcotics -- Physiological effect
Oxycodone -- Physiological effect
Methadone maintenance
Medicine -- Formulae, receipts, prescriptions -- Marketing
Health education
Health services administration
Collaboration Karp, Morris director
MacIntyre, Linden host
Canadian Broadcasting Corporation
Description 1 streaming video (42 min 46 sec)
Durée 004246
Note From the Curio.ca streaming audio-visual collection.
Available for the subscribers of Bibliothèques de Montréal [QMBM]
Director: Karp, Morris.
Distribution Host: MacIntyre, Linden.
Résumé Since OxyContin was introduced in 1996, Canada has recorded the second-highest number of prescription opioid painkiller addictions and the world's second-highest death rate from overdoses. But how did this little pill become so big, so fast? In 1998, Canadian sales were just a few million dollars, but within 12 years they had soared to $243 million. In the U.S., yearly sales topped $3.5 billion. Though there were differences in corporate style and legal structure between Purdue in the U.S and in Canada, a similar marketing approach proved wildly successful. The Fifth Estate examines why medical schools, GPs and specialists in pain clinics readily embraced the drug at first, and why some have now changed their minds.
Note Mode of access : Web
Langue In English.
Note Source of description from Canadian Broadcasting Corporation
Type doc. Internet resource
Note Episode Title : Time Bomb: OxyContin Addiction
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