CEX sells : new inspiration for valuable customer experiences
Amsterdam, The Netherlands : BIS Publishers, 
175 pages : color illustrations ; 21 cm.
Customer EXperience (CEX) is hot. Nowadays, it's getting increasingly hard for companies to be distinctive through the products they offer. So it is key for them to stand out by means of the services they offer in addition to these product. A focus on the customer experience is needed. Many companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice.'CEX SELLS' is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives.