| Description |
xi, 291 p. ; 25 cm. |
| Édition |
1st ed. |
| Bibliographie |
Includes bibliographical references and index. |
| Résumé |
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars |
| ISBN |
9780385531733 (hbk.) |
|
