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Titre Marketing Your Library's Electronic Resources : A How-To-Do-It Manual for Librarians / Marie R. Kennedy and Cheryl LaGuardia.
Auteur Kennedy, Marie R., author
Éditeur Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.
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Collection How-to-do-it manuals for libraries
Sujet anglais Libraries -- Special collections -- Electronic information resources
Libraries -- Marketing
Digital libraries -- Marketing
Electronic information resources -- Marketing
Libraries -- Marketing -- Case studies
Sujet français Bibliothèques -- Fonds spéciaux -- Sources d'information électroniques
Bibliothèques -- Marketing
Bibliothèques virtuelles -- Marketing
Sources d'information électroniques -- Marketing
Bibliothèques -- Marketing -- Études de cas
Collaboration LaGuardia, Cheryl, author
Description xxi, 218 pages : illustrations ; 28 cm.
Édition Second edition.
Bibliographie Includes bibliographical references and index.
Dépouillement Part I. How to design your marketing plan -- Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
Résumé If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself.
ISBN 9780838915653 (paperback : alkaline paper)
0838915655 (paperback : alkaline paper)
   
   
   
 
 
   
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