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Titre Social media entertainment : the new intersection of Hollywood and Silicon Valley / Stuart Cunningham and David Craig.
Auteur Cunningham, Stuart, author
Éditeur New York : New York University Press, [2019]
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Collection Postmillennial pop
Postmillennial pop.
Sujet anglais Internet entertainment industry -- United States
Internet entertainment -- United States
Social media -- United States
Collaboration Craig, David Randolph, author
Description x, 353 pages ; 23 cm.
Bibliographie Includes bibliographical references and index.
Dépouillement Introduction -- Platform strategy -- Creator labor -- Social media entertainment intermediaries -- Authenticity, community, and brand culture -- Cultural politics of social media entertainment -- Globalizing social media entertainment -- Conclusion.
Résumé How the transformation of social media platforms and user-experience have redefined the entertainment industry. In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption. -- Publisher's description.
ISBN 1479846899 paperback alkaline paper
9781479846894 paperback alkaline paper
1479890286 hardcover alkaline paper
9781479890286 hardcover alkaline paper
   
   
 
Bibliothèque Note Cote Statut
 PIERREFONDS - Adultes - Transport et communications    384.38 CUN  DISPONIBLE
 
 
 
   
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