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Titre Marketing with social media / edited by Beth C. Thomsett-Scott.
Éditeur Chicago, IL : ALA, Neal-Schuman, 2020.
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Collection A LITA guide
LITA guides
Sujet anglais Libraries -- Marketing
Online social networks -- Library applications
Social media
Internet marketing
Sujet français Bibliothèques -- Marketing
Réseautage personnel (Informatique) dans les bibliothèques
Médias sociaux
Marketing sur Internet
Collaboration Thomsett-Scott, Beth C., editor
Library and Information Technology Association (U.S.), issuing body
American Library Association, issuing body
Description xi, 174 pages : illustrations ; 23 cm
Édition Second edition.
Note "Library and Information Technology Association"--Cover.
Bibliographie Includes bibliographical references and index.
Résumé "This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide: covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter; shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media; demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts; shows how to tailor messages to communicate effectively with different generations and audiences; and includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources. With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them." [Provided by publisher]
Dépouillement Creating a social media plan / Anita Riley Hall -- Using Snapchat as a marketing tool / Ilana Kingsley -- Tumblr for marketing and promoting libraries / Michelle Ashley Gohr -- Using Instagram in a marketing strategy / Ilana Kingsley -- Using memes to market libraries / Patti L. McCall -- Outreach and marketing using Twitter / Jose Guillermo "Memo" Cordova Silva, Carrie Moore, and Amy Vecchione -- Social media marketing with moving images / Katie Buehner -- Marketing effectively with a blog / Gabrielle "Abby" Annala -- Developing a social media plan for an archives / Julia Stringfellow -- Lessons from a newbie : exploring tools and finding help / Tina Irene Hager -- Choosing the best social network system for your library / Shae Martinez and Angie Bartula.
ISBN 9780838916315 (paperback)
Bibliothèque Note Cote Statut
 PIERREFONDS - Adultes - Économie, droit et affaires    658.872 MAR  DISPONIBLE
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